VideoEgg

• 1:30 to 2:00pm check in
• 2:00 to 2:20 Opening Remarks, Rob Norman, Global Interaction CEO, GroupM
• 2:20 to 3:00 Debate One: Defining Digital Marketing Engagement
  Moderator: Rob Norman, Global Interaction CEO, GroupM
  Debaters:
  Mark Kingdon, CEO, Organic
  Jean-Philippe Maheu, CDO, Ogilvy North America
  Nada Stirratt, Executive VP of Digital Advertising, MTV Networks
  Mike Hudack, Co-founder, CEO & President, Blip.tv
  Mike Steib, Director, Google TV Ads
• 3:00 to 3:15 Break
• 3:15 to 3:45 Debate Two: Finding the Most Engaging Online Environments
  Moderator: Chris Albrecht, Columnist, GigaOM & NewTeeVee
  Debaters:
  Steve Mitgang, CEO, Veoh Networks, Inc.
  Mark Spates, Director, Social Media Strategy, VideoEgg, Inc.
  Lars Bastholm, Executive Creative Director, AKQA New York
  Quentin George, Global Director of Digital Strategy and Marketing Innovation, Universal McCann
• 3:45 to 4:00 Break
• 4:00 to 4:30 Debate Three: Quantifying, Calculating, and Measuring Engagement
  Moderator: Abbey Klaassen, Digital Editor, Advertising Age
  Debaters:
  Erin Matts, Group Director, Strategy, OMD
  John Torre, VP, Millward Brown Media & Entertainment Group
  Chris George, VP, Advertiser Solutions, Fox Interactive Media
  Benjamin Ezrick, Senior Strategist, Digital Innovation, Ogilvy Interactive
• 4:30 to 4:45 Break
• 4:45 to 5:30 Debate Four: The Monetary Value of Engagement
  Moderator: Adam Gerber, CMO, Quantcast
  Debaters:
  Colleen DeCourcy, Chief Digital Officer, TBWA Worldwide
  Troy Young, CMO, VideoEgg, Inc.
  Matt Cutler, VP, Marketing & Analytics, Visible Measures
  Ian Schafer, CEO and Founder, Deep Focus
  Mark Merner, Internet Marketing Manager, Bayer HealthCare, Consumer Care
• 5:30 to 5:45 Closing Remarks, Troy Young, CMO, VideoEgg
• 5:45 to 8:00 Food and Open Bar

Interested in sponsoring this event? Email sponsorships@videoegg.com