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Across all media we are witnessing a move toward demand-based consumption where users control what and when they watch. This is foundational to a generation coming of age in an online-driven media world.
At the same time, we've never had more avenues to reach the consumer. Think about it -- games, personal communications (email, social networking, chat), mobile, reference (dictionary, health reference etc.), commerce (Amazon, eBay)-- all now over interactive messaging opportunities. These are new additions to the media marketplace, many of which break targeting conventions based on content adjacency. With users averaging 20 sites visited per week, audience aggregation will become much more important than simple contextual buys.
[ 2008.09.04 | News Article ]
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We think the success of online advertising will result from user interaction. Beyond just watching a video or seeing some snazzy Flash ad, users who opt-in to explore an ad will be more likely to establish brand loyalty...and buy stuff.
VideoEgg is on the leading edge of creative use of Flash and online video. The company has just launched a program for Nike in the United States.
It is an interactive shopping tool which is aimed at high-school and college women. It is running on 200 social media sites. Very interesting sharing functionality. See a screen grab below.
You can see the ad which is presently showcased on the VideoEgg home page.
[ 2008.08.23 | News Article ]
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VideoEgg launches five new video ad units today
[ 2008.07.10 | News Article ]
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As anyone who has been reading my column knows, I've been traveling hill and dale (or more likely Facebook and FriendFeed) in search of workable ad models for social media. I'm certainly not alone — if you want to read the latest example of how this is much harder than it looks, read today's story in The Wall Street Journal (subscription required) about Google's fits and starts at making YouTube as much of an advertising hit as it is a consumer one.
[ 2008.07.09 | News Article ]
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If there is one thing I've heard from family and friends about video ads through the years it is how annoying everyone thinks they are. They are hard to see, too slow, the same one plays over and over, etc. A lot of this has to do with the technology that publishers use and people's own connection speeds.
[ 2008.07.09 | News Article ]
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VideoEgg is rolling out a host of new video features designed to increase viewer engagement across its ad network.
[ 2008.07.09 | News Article ]
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As YouTube struggles to make money on advertising, according to a story today in the Wall Street Journal, and reportedly may resort to pre-roll ads (which consumers hate, but advertisers love), maybe they should take a look at some of the innovative ad units coming out of VideoEgg.
[ 2008.07.09 | News Article ]
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As reports surface that Google is struggling to make money off YouTube, Web video advertising company VideoEgg announced the launch of five new kinds of video ads it hopes will be more engaging to users.
[ 2008.07.09 | News Article ]
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The sheer size of the Web video market suggests that there is a lot of upside to finding ways to inject messaging into this medium.
[ 2008.05.26 | News Article ]
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Why the Market Has Struggled With New Categories of Ad Inventory
[ 2008.05.05 | News Article ]
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NEW YORK (AdAge.com) -- At a time when marketers are increasingly relying on engagement as a key metric of the success of an online ad campaign, Publicis Groupe media agency Starcom has brokered an online display-media deal based on cost per interaction rather than the more traditional metric of cost per exposure.
The deal was made on behalf of the Kellogg Co. with online ad rep firm Gorilla Nation.
Catching kids' attention
The campaign introduces two new Eggo products, French Toast Waffles and Mini Muffin Tops, to the children's market in a series of rich-media banner ads made by the marketer's creative agency, Publicis' Leo Burnett. The banner ads, placed on sites including Kidzworld.com, feature kid-friendly interactive games such as mashing up foods (chocolate and hot dogs, for example) and measuring how delicious they are.Starcom is paying based on participation with the ad units.
[ 2008.04.21 | News Article ]
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Our roundup of the tech industry's most promising players aged 30 and under
[ 2008.04.17 | News Article ]
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Social networkers frequenting the likes of Facebook can't get enough of these small apps, but developers are still trying to determine how to make money
[ 2008.04.17 | News Article ]
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Pre-rolls or non-interruptive overlays? Sean Hargrave examines which video ad format will become standard.
[ 2008.03.26 | News Article ]
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VideoEgg, the video ad network for social communities, has launched AdFrames, a format that can run video ads in any environment with a cost per click payment system that is no longer impression based.
Microsoft, 02 and Paramount Pictures are the first users.
AdFrames play in a variety of sizes so they can play in a variety of spaces. "There are a rash of new environments that need to be monetized, like widgets, games and small spaces," said Troy Young, VideoEgg's chief marketing officer. "We wanted to integrate the ad experience and fill spaces that publishers can't fill."
[ 2008.03.12 | News Article ]